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Privacy

There are no accounts on trip4am and no ads. To see which pages help people and which don’t, we use two analytics tools, Mixpanel and Microsoft Clarity. This page says what they record, and what we record ourselves.

What we record

  • Clicks on booking links. When you follow a booking link (a site under “Check prices”) we record a random reference number, the place, the booking site, the page you came from and the time. We don’t record your name, email or IP address with it.
  • Which kind of site sent you. If you arrived from an AI assistant such as ChatGPT, Perplexity or Claude, a booking click also notes which one (only its name, such as “chatgpt”), and our server log notes that a page was opened from it. Neither of these records keeps the address of the assistant’s page, your IP address or anything else that identifies you. To carry that name from page to page, your browser keeps it in session storage for this tab only; it is gone when you close the tab.
  • Price searches. The dates and number of guests you search for are used to fetch prices and may be kept as anonymous price history. In our own database they are not linked to you; the analytics below also see the search.
  • Settings and saved places, on your device. Your theme, display currency, reader-mode settings and the places you save are kept in your browser’s local storage. The lists themselves never leave your device; the analytics below do note the click when you save a place or change a setting.

Analytics: Mixpanel and Microsoft Clarity

We use these two tools to see which pages people find useful, where they stop reading and what doesn’t work. They run on the pages of this site at trip4am.com, and nowhere else; never on the owner and admin pages or the booking-link redirects, whose addresses carry sign-in or link codes. We never sell data about you, and we don’t use either tool for advertising.

  • Mixpanel (Mixpanel’s privacy policy) records what happens on each page as a list of events: the page you open, the address of the page you came from and the kind of site it is (such as a search engine or an AI assistant), any campaign tags in the link, the links and buttons you click and their words, which sections you reach and how far you scroll, how long the page is open and in use, what you pick in menus, checkboxes and date fields, and the words you type into the search box. It also gets your browser, operating system, type of device and screen size. It doesn’t get what you type into other text boxes, but it does get each page’s full address, including anything after the “?”. The events are tied to a random ID, not to your name. Mixpanel keeps them on its servers in the United States.
  • Microsoft Clarity (Microsoft’s privacy statement) records how you use a page (clicks, taps, scrolling, mouse movement and what the page shows), so we can watch a replay of a visit and see heatmaps of where people click. It uses Clarity’s standard (“Balanced”) masking: whatever you type into a box or pick from a drop-down is hidden before it leaves your browser, and so are numbers and email addresses on the page (Clarity’s masking modes). We label each visit with the site, the type of page, the kind of site that sent you and your Mixpanel ID, so a visit can be found in both tools.
  • Your IP address. Both tools receive it, as with any web request. Mixpanel uses it to work out your country, region and city, and doesn’t store it (Mixpanel). Clarity uses it to work out which country you are in (Clarity FAQ).

Cookies and storage

  • Mixpanel keeps its random ID and how you first arrived (the first page, the kind of site and the site that sent you) in your browser’s local storage, under a name starting mp_, until you clear it. It uses a cookie instead only if your browser turns local storage off. A page count for this tab is kept in session storage (mp_spn).
  • Clarity sets two cookies on this site: _clck keeps a random Clarity ID for up to a year, and _clsk joins the pages of one visit. Its script may also set Microsoft cookies on Microsoft’s own domains, such as MUID, which Microsoft says it uses for advertising, site analytics and other purposes (Clarity’s cookie list). For visitors in the European Economic Area, the UK and Switzerland, Clarity says it sets no cookies until it gets a consent signal, and we don’t send one (Clarity consent mode).
  • Our own: your settings and saved places in local storage, and the AI assistant’s name in session storage, as described above. We set no cookies of our own, except a sign-in cookie for owners who add photos of their place.

How long it is kept

  • Mixpanel deletes events after two years (five years for projects created before September 2025) (Mixpanel’s data retention policy).
  • Clarity keeps replays for 30 days. A random sample of replays, and any we mark as favourites, are kept for up to 9 months, and heatmaps can be seen for up to 9 months (Clarity FAQ).

How to opt out

The site works the same with both tools blocked. There is no switch on the site itself yet; any of these works:

  • Turn on “Do Not Track” in your browser’s settings. Mixpanel then sends and stores nothing. Clarity doesn’t respond to Do Not Track.
  • Turn on Global Privacy Control (built into some browsers, or as an extension). Clarity supports it (Clarity FAQ). Mixpanel doesn’t read it.
  • Block them with a content blocker, or block api-js.mixpanel.com, clarity.msand c.bing.com. Blocking cookies stops Clarity’s cookies, and clearing this site’s data removes the Mixpanel ID.
  • Opt out of Microsoft’s tracking on the Digital Advertising Alliance’s opt-out page, which Microsoft names as the way to opt out of Clarity.

Suggestions and speed tests

When you suggest a fix or send a Wi-Fi speed test from a cafe page, we keep only what you type (what it is about, the value, the speeds and your note), the cafe and the time. We don’t store your IP address, browser details or a cookie, and you don’t need an account. To stop abuse, your address is turned into a one-way code with a secret that changes every day; only that code and a daily count are kept, for two days at most, and they can’t be traced back to you. Nothing you send is published: our team checks it first, and only our own check changes the page. Please don’t include personal details in the note. The analytics on that page see that the form was sent and which topic you picked, never what you type.

Hosting

The site runs on Cloudflare, which processes requests (including IP addresses) to deliver and protect the site. Cloudflare also supplies a performance beacon that sends page-load and browser performance measurements to Cloudflare, so we can see which pages are slow. See Cloudflare’s data collection details.

Maps

Place pages show a small map of where the place is, and list pages can show a map of the places listed. When a map loads (on a place page as you open it; on a list page straight away on wide screens, otherwise only when you press “Map”), your browser fetches the map tiles, style and fonts from OpenFreeMap at tiles.openfreemap.org, so OpenFreeMap receives your IP address and the part of the map you are looking at, as with any web request. We don’t send it anything else. Without JavaScript no map is loaded.

Business contact data

To list hostels, villas, guesthouses, hotels and cafes in Thailand we collect business contact details that are already public: names, addresses, phone numbers, websites, social-media pages and LINE Official Accounts, from open map data (Overture Maps, OpenStreetMap), official tourism data and the businesses’ own websites. Public business details may be shown on a listing. E-mail addresses and personal LINE IDs found in these sources are never shown on the site; we keep them only for businesses in the destinations we cover, and only to invite owners to check and correct their listing. We don’t sell or share them. Contact data that hasn’t been confirmed again within 12 months is re-checked against its source or deleted.

To have your contact details removed, or a listing corrected or taken down, e-mailsupport@trip4am.com with the listing’s address (URL). We delete the details, block them from being collected again, and confirm within 30 days.

Booking sites

Once you leave for a booking site, its own privacy policy applies. Booking links may carry an affiliate reference so the site can tell us a booking happened; see our disclosure.